The Business of Software Conference: Software business insights: product management, strategy, growth, and industry trends.

In today’s fast-paced world, software isn’t just about writing code; it’s about building a successful business. From the smallest app to the largest enterprise system, understanding the “business of software” is key to making a real impact. It means knowing how to create products people truly want, figuring out clever ways to grow, and staying on top of what’s happening in the industry. If you’re a founder, a product manager, a developer with big ideas, or anyone steering a software company, then The Business of Software Conference is the event you need to mark on your calendar. It’s a unique gathering where smart, ambitious people come together to share what actually works in building great software and profitable companies.

Imagine stepping into a room buzzing with genuine conversations, where speakers aren’t trying to sell you something, but truly sharing their hard-earned lessons and deep insights. This conference is your chance to dive deep into topics like “product management” – how to build software that solves real problems for customers; “strategy” – charting the right course for your company’s future; “growth” – finding sustainable ways to expand; and understanding the ever-changing “industry trends” that shape our world. It’s all about equipping you with practical, actionable advice that you can take straight back to your team and put into practice, helping you build better products and a stronger business.

Your Essential Guide: Where, When, and What It Costs

Ready to elevate your software business game? Here are the key details for The Business of Software Europe conference:

Location: Churchill College, Cambridge, United Kingdom. This venue provides a focused and intimate setting, perfect for deep learning and meaningful connections, away from the hustle and bustle of a large exhibition hall.
Dates: Mark your calendars for March 30th and 31st, 2026. It’s a two-day, single-track conference, meaning you won’t miss any of the valuable talks.
Timings: The conference usually starts with an informal welcome reception the evening before the main talks. On the main conference days, sessions typically run from around 8:00 AM (with breakfast) through to 6:00 PM, often followed by networking dinners. A detailed schedule will be released closer to the date, but expect full, engaging days.
Cost: The Business of Software Conference is known for its high-quality content and a more intimate setting, which is reflected in its pricing.
- Standard Tickets: Full access tickets for the two days are generally priced at around £795.00 + VAT (approx. $1000 – $1100 USD). This typically includes access to all talks, meals, and networking opportunities.
- Early Bird Discounts: The best way to save is by purchasing “early bird” tickets, which become available months in advance and offer a significant discount. These can be considerably less expensive, so planning ahead pays off.
- Group Discounts: If you’re attending with colleagues, look out for potential group discounts that might be offered.

Getting There and Finding a Place to Stay

Cambridge is a historic and charming city, relatively easy to reach from London and beyond:

By Train: The most convenient way to reach Cambridge is by train. There are frequent direct train services from London King’s Cross and London Liverpool Street stations, with journey times typically around 50 minutes to an hour. From Cambridge train station, Churchill College is a short taxi ride or a pleasant walk (about 30-40 minutes).
By Car: Cambridge is accessible via major roads, including the M11 motorway from London. Churchill College has on-site parking available, though it might be limited, so check with the venue or event organizers.
By Air: If you’re flying into the UK, London Stansted Airport (STN) is the closest airport to Cambridge, with direct train and bus connections taking about 30-45 minutes. London Heathrow (LHR) and London Gatwick (LGW) are also options, requiring a train journey into London and then a connection to Cambridge.

When it comes to finding a place to stay, Cambridge offers a lovely range of options:

Near Churchill College: There are a few hotels and guesthouses within walking distance or a short drive of Churchill College, offering convenience.
Cambridge City Centre: The historic city centre, just a bit further away (but still easily accessible by taxi or bus), has a wide selection of hotels, from luxury to budget-friendly, along with countless restaurants, shops, and attractions. Staying in the city centre allows you to enjoy the unique charm of Cambridge.
University Accommodations: Sometimes, during non-term times, some university colleges offer rooms, which can be a unique and often affordable option.
Booking Tip: Cambridge is a popular destination, especially during peak conference season. It’s highly recommended to book your accommodation well in advance – ideally several months before the conference – to secure the best rates and your preferred location. The conference website often provides recommendations or links to accommodation services.

The Big Benefits: Why You Absolutely Should Be There

Why should you clear your schedule for The Business of Software Conference? This event stands out for its unique approach and immense value:

For Software Founders and CEOs:

Strategic Clarity: Get insights from leaders who have successfully navigated the complex world of software. Learn how to refine your business model, scale effectively, and make tough strategic decisions.
Sustainable Growth: Discover practical, proven methods for growth that focus on long-term value, rather than just quick wins. Understand how to build a business that lasts.
Leadership Wisdom: Hear honest stories and actionable advice on building strong teams, fostering a positive company culture, and leading with integrity in the software industry.
Peer Connection: This conference attracts a specific kind of attendee – serious, ambitious, and open to sharing. You’ll connect with peers who truly understand your challenges and can offer valuable perspectives.

For Product Managers and Product Leaders:

Product Excellence: Learn directly from top product minds on how to define, build, and launch software products that customers love and are willing to pay for.
Customer Understanding: Dive deep into methods for truly understanding your customers’ needs, including “Jobs-to-be-Done” frameworks and effective user research techniques.
Roadmap Building: Gain insights into crafting effective product roadmaps that balance innovation, customer needs, and business goals.
Overcoming Challenges: Hear about common product management pitfalls and how to avoid them, learning from the successes and failures of others.

For Marketing, Sales, and Operations Teams:

Effective Go-to-Market: Understand how product, marketing, and sales can work together seamlessly to bring software to market and drive adoption.
Growth Levers: Discover new approaches to marketing, sales, and customer success that contribute to sustainable growth.
Operational Efficiency: Learn how to optimize your internal processes and operations to support your software business as it scales.

Beyond the Talks: The BoS Experience!

Single Track, Deep Dives: Unlike many multi-track conferences where you have to choose and miss out, BoS features a single, carefully curated track of speakers. Every talk is designed to be in-depth, valuable, and directly applicable, ensuring you don’t miss any critical insights.
No Sales Pitches: A key promise of BoS is that speakers are there to teach and share, not to sell their products or services. This creates a refreshing and truly educational environment.
Intimate Networking: The smaller, focused setting encourages genuine conversations. You’ll have ample opportunities during structured breaks, communal meals, and evening events to connect with speakers and fellow attendees. Many attendees comment on the high quality of the networking and the openness of the community.
Actionable Takeaways: Speakers are encouraged to provide practical advice and frameworks that attendees can implement immediately in their own businesses. You’ll leave with a notebook full of ideas, not just buzzwords.
Community Feel: BoS has a strong sense of community that extends beyond the event itself. Many attendees return year after year, building lasting relationships and continuing to learn from each other.
Post-Conference Resources: Attendees often get exclusive access to talk recordings, slides, and sometimes even additional content, allowing you to revisit key learnings.

Attending The Business of Software Conference isn’t just about showing up; it’s about investing in your future and the future of your software business. It’s an incredible chance to learn from the very best, gain actionable insights, and build connections that can truly accelerate your journey to building remarkable software companies. Don’t miss your opportunity to be part of this truly impactful event!

To learn more and secure your pass for 2026, visit the official website: https://businessofsoftware.org/