Looking to elevate your farm shop, delicatessen, café, or hospitality offering with unique, small-batch products? The Farm Shop & Deli Show is the UK’s premier event dedicated to showcasing the finest artisan, local, and specialist food and drink. Whether you’re sourcing, discovering trends, or forming new partnerships, this event delivers value in a beautifully curated, trade-focused environment. Here’s everything you need to know to make the most of it.
Event Overview: Venue, Date & Time
The show will take place at the NEC Birmingham, in Hall 20, from 7th to 9th April 2025. Doors open at 10:00 am on the first two days and close at 5:00 pm, while the final day wraps at 4:00 pm . Located next to Birmingham Airport and train station, the NEC provides extensive access via rail, road, and coach—with over 16,500 parking spaces available on-site.
Cost & Registration
Attendance is free for trade professionals, including farm shop owners, delis, foodservice buyers, and hospitality operators. Registration in advance is strongly advised—this ensures smooth entry and confirms your trade credentials .
Stamped with a single badge, you also gain access to three co-located events: the Food & Drink Expo, National Convenience Show, and Foodex Manufacturing Solutions. That’s four industry-leading exhibitions under one ticket.
Nearby Accommodation
Ideal choices close to the NEC include:
- Hilton Birmingham Metropole—bright, business-ready rooms
- Premier Inn Birmingham NEC—a reliable budget-friendly option
- Ibis Styles Birmingham NEC—modern and well-equipped
- Crowne Plaza Birmingham NEC—for a comfortable, upscale stay
Convenient shuttles from the airport and train station make staying nearby practical and time-efficient.
What You Can Expect
1. Artisan & Small-Batch Producers
Over 450 specialist suppliers showcase everything from award-winning preserves and charcuterie to small-batch cakes, botanicals, drinks, ethical snacks, local cheeses, and seasonal produce. It’s the ultimate sourcing ground for independent retailers.
2. Live Stages & Seminars
Multiple stages offer insights and inspiration: including the Farm Shop & Deli Stage where best-in-class retailers and producers deliver practical talks and testaments to success. Awards ceremonies take place live, highlighting the year’s standout offerings.
3. Trend Spotting & Innovation
Explore zones dedicated to packaging solutions, food labelling, retail equipment, and future-facing produce. Stay ahead of consumer shifts in sustainability, seasonal sourcing, and gastronomic trends .
4. Networking & Business Matchmaking
Connect face-to-face with farm shop operators, delis, garden centre retailers, foodservice buyers, and attending wholesalers. 86% of exhibitors report meeting high-quality buyers they couldn’t reach.
5. Awards & Competitions
Highlights include the Farm Shop & Deli Retailer Awards and Product Awards—widely respected accolades that confer instant credibility and media attention.
6. Business Advice & Show Features
Attend masterclasses, demonstrations, and business clinics focused on marketing, branding, retail techniques, practical sourcing, and consumer trends. Advice from FoodProcure, The Grocer, and industry specialists helps you return home with actionable plans.
Who Will Benefit Most
This show is designed for:
- Farm shop and deli owners seeking exclusive, high-margin lines
- Foodservice and hospitality procurement teams
- Fine-food and grocery retailers looking for artisanal brands
- Independent wholesalers and boutique distribution services
- Artisan producers focused on regional growth or national entry
- Hospitality consultants, retail mentors, and innovation scouts
If your business relies on quality, provenance, or local appeal, this fair delivers the connections and products you need.
Key Benefits for Attendees
- Access to curated sourcing—unlike mass food trade shows, everything here is artisan or specialist.
- New product discovery—find fresh, limited-run items to elevate your offering.
- Market insight—hear real-world case studies and tactics from successful operators.
- Purchasing confidence—independent sampling lets you choose with certainty.
- Build peer and supplier relationships—in a welcoming yet professional setting.
- Boost your brand—awards and media reach shine a spotlight on quality producers and retailers.
Preparation Tips
- Register online early—badge and parking pre-booking save time
- Bring trade credentials and business cards to enhance credibility
- Plan your route using the exhibitor list and stage schedules
- Plot a mix of sampling time and seminar attendance
- Prepare questions and match potential suppliers ahead
- Take notes and gather contact info for post-show follow-up
- Set a follow-up plan—connect within 48 hours for best results
Final Thoughts
The Farm Shop & Deli Show isn’t just another trade fair; it’s the go-to destination for those passionate about artisan, local, and independent food and drink. With thoughtfully curated exhibits, expert insights, and professional networking—all in a focused, time-efficient format—it’s the ideal platform to enhance your range, differentiate your offering, and grow your business.
If you’re serious about delivering exceptional food experiences, this is where you need to be.
Book Your Free Ticket
Claim your spot at the Farm Shop & Deli Show 2025 now—prepare to explore, connect, and elevate your business:
👉 Visit here to book your ticket for the Farm Shop & Deli Show