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Automechanika Birmingham: UK’s leading automotive aftermarket fair: parts, accessories, and maintenance solutions.

- June 23, 2025 - Team Invest in Brands

Ever wondered what keeps cars, vans, and lorries running smoothly on our roads? It’s not just the vehicles themselves, but a massive, essential industry called the “automotive aftermarket.” This involves everything from replacement “parts” and cool “accessories” to cutting-edge “maintenance solutions” and advanced repair tools. If you’re a garage owner, a vehicle technician, a motor factor, a bodymaker, a detailer, or involved in any part of keeping vehicles in top shape, then Automechanika Birmingham is the event you absolutely need to be at. It’s not just a show; it’s the “UK’s leading automotive aftermarket fair,” a place where the industry connects, innovations are showcased, and businesses get into top gear!

Imagine walking into a huge hall, alive with the latest equipment, the scent of fresh oil (the good kind!), and the buzz of exciting new technologies. You’ll see demonstrations of smart diagnostic tools, discover new “parts” that improve performance, explore stylish “accessories” for every vehicle, and find the most efficient “maintenance solutions” for your workshop. This show is all about connecting you with the best products, the smartest strategies, and the most knowledgeable people in the automotive world. It’s your chance to pick up practical tips, find reliable suppliers, and get truly excited about what’s next for the vehicles of tomorrow and the businesses that care for them.

Your Essential Guide: Where, When, and What It Costs

Ready to boost your automotive business? Here are the key details for Automechanika Birmingham:

  • Location: NEC Birmingham, United Kingdom. The National Exhibition Centre (NEC) is a huge, well-known venue located just outside the city of Birmingham. Its spacious halls and fantastic transport links make it the perfect setting for such a large and important industry event.
  • Dates: Mark your calendars for June 3rd to June 5th, 2025. This is a three-day event, giving you plenty of time to explore the many different zones, attend valuable talks, and make important connections.
  • Timings:
    • Tuesday, June 3rd, 2025: 10:00 AM – 5:00 PM
    • Wednesday, June 4th, 2025: 10:00 AM – 5:00 PM
    • Thursday, June 5th, 2025: 10:00 AM – 4:00 PM (The last day often closes a bit earlier).
  • Cost: Access to Automechanika Birmingham is designed specifically for trade professionals:
    • Free-to-Attend: The great news is that Automechanika Birmingham is generally FREE to attend for genuine trade professionals who pre-register online. This includes garage owners, vehicle technicians, motor factors, distributors, retailers, bodyshop professionals, and anyone else working within the automotive aftermarket and supply chain. You will need to provide your business details during registration to receive your complimentary trade pass.
    • On-Site Registration: While pre-registration is free, if you decide to register on the day at the venue, there might be a charge (e.g., around £95, based on previous events, if you don’t pre-register). It’s always best to pre-register online to save time and avoid any fees or queues.
    • Children Policy: Automechanika Birmingham is a professional trade event. While specific rules may vary, it’s generally recommended that children under 16 years old do not attend due to the business focus and the nature of some exhibits (e.g., heavy machinery). If you absolutely must bring a child, it’s best to check the show’s policy on their official website beforehand.

Getting There and Finding a Place to Stay

The NEC Birmingham is known for being incredibly well-connected, making your journey to Automechanika straightforward:

  • By Train: The easiest way to get to the NEC is by train to Birmingham International station. This station is directly connected to the NEC via a covered walkway (called the “Bridgelink”), meaning you don’t even need to go outside. Birmingham International has excellent connections to major cities like London (Euston), Birmingham New Street, and various locations across the UK.
  • By Car: The NEC is situated close to the UK’s main motorway network (M1, M5, M6, M40, M42), making it very accessible by car from all directions. Use the postcode B40 1NT for your sat nav. There are over 16,500 parking spaces on-site, and a free shuttle bus service usually runs between the car parks and the venue during show hours. You can often pre-book parking online to save money and time.
  • By Air: If you’re flying into Birmingham, Birmingham Airport (BHX) is literally next door to the NEC. You can walk or take the free “Air-Rail Link” monorail directly from the airport terminal to Birmingham International train station, which then connects to the NEC.
  • By Bus/Coach: The Birmingham International Interchange (next to the train station) is a hub for local bus services and national coach services (National Express, Megabus), offering connections to various parts of Birmingham and across the UK.

When it comes to finding a place to stay, the area around the NEC and Birmingham offers a wide variety of choices:

  • On-Site / Closest to NEC: For ultimate convenience, there are several hotels located directly on the NEC campus or within a very short walk. These are perfect for those who want to be first on the exhibition floor each morning. Look for options like the Hilton Birmingham Metropole, Genting Hotel at Resorts World Birmingham, Crowne Plaza Birmingham NEC, Moxy Birmingham NEC, Holiday Inn Express Birmingham NEC, and ibis Styles Birmingham NEC & Airport.
  • Resorts World Birmingham: Located right next to the NEC, Resorts World offers not just the Genting Hotel but also a range of restaurants, bars, a cinema, and shops, providing entertainment options after the show.
  • Birmingham Airport Area: Many hotels are clustered around Birmingham Airport, offering a quick shuttle ride or walk to the NEC, and often good value.
  • Birmingham City Centre: For those who prefer to experience the city’s vibrant nightlife, dining, and attractions, staying in Birmingham city centre is a great option. It’s just a 10-15 minute train ride from Birmingham New Street station directly to Birmingham International/NEC. There’s a huge selection of hotels to suit all budgets.
  • Booking Tip: Automechanika Birmingham is a very popular and important event in the automotive calendar. Hotels, especially those closest to the NEC, can get booked up very quickly, and prices may rise closer to the dates. It’s highly recommended to book your accommodation well in advance – ideally several months before the show – to secure the best rates and your preferred location. The official Automechanika Birmingham website often provides information or links to accommodation partners.

The Big Benefits: Why You Absolutely Should Be There

Why should you carve out time in your busy schedule for Automechanika Birmingham? The advantages are immense for any business in the automotive aftermarket:

  • Unmatched Sourcing for All Needs: This is the UK’s largest marketplace for everything related to “parts,” “accessories,” and “maintenance solutions” for the automotive aftermarket and supply chain. You’ll find thousands of products across countless categories:
    • Vehicle Parts & Components: Discover new engine components, braking systems, transmission parts, body parts, and more, from global and local suppliers.
    • Workshop Equipment & Tools: See the latest diagnostic tools, lifting equipment, tyre changers, wheel aligners, hand tools, and advanced machinery for efficient workshop operations.
    • Accessories & Customisation: Explore a huge range of aftermarket accessories, styling products, and performance parts to meet diverse customer demands.
    • Tyres & Wheels: Find the newest tyre technologies and wheel designs.
    • Car Care & Detailing: Get your hands on the best cleaning products, waxes, polishes, and detailing equipment.
    • Electromobility & Connectivity: A growing focus on hybrid and electric vehicle (EV) components, charging solutions, and connected car technologies.
  • Discover Cutting-Edge Innovation: Automechanika Birmingham is a hub for “automotive innovation.” You’ll be among the first to see groundbreaking technologies, sustainable solutions, and new concepts that are changing how the industry operates. This gives you a crucial advantage in staying ahead of your competitors.
  • Experience Products First-Hand: Online Browse is useful, but at Automechanika, you can physically see, touch, and even try out equipment. You can witness live demonstrations of complex diagnostic procedures, test new tools, and assess product quality directly. This hands-on experience is crucial for making informed buying decisions.
  • Meet Your Suppliers Face-to-Face: Build meaningful relationships with existing suppliers and discover new ones. Chat directly with manufacturers and distributors, discuss your specific needs, negotiate deals, and get a real feel for the people behind the products. Strong relationships can lead to better terms and dedicated support.
  • Gain Industry Insights & Learning: Benefit from a packed programme of free, expert-led seminars, engaging live demonstrations, and insightful panel discussions across multiple stages. Learn from industry leaders on vital topics such as:
    • EV Service & Repair: The skills and equipment needed for electric vehicles.
    • Diagnostics: Mastering the latest diagnostic techniques.
    • ADAS Calibration: Advanced Driver-Assistance Systems.
    • Business Management: Strategies for running a more profitable garage or business.
    • Skills Gap & Recruitment: Addressing the industry’s need for new talent.
  • Unrivalled Networking: Automechanika Birmingham brings together a diverse range of professionals from across the entire automotive aftermarket. Meet thousands of fellow garage owners, technicians, motor factors, and suppliers. Build valuable partnerships, share experiences, discuss challenges, and explore potential collaborations that can drive your business forward. Special networking events and lounges are often available.
  • Live Action & Competitions: Witness exciting live features and competitions, such as the National Paint Championships and “Body Repair Live,” showcasing the skills of top technicians. These are not only entertaining but also great for learning new techniques.
  • Awards & Recognition: The show hosts prestigious awards like the Automechanika Birmingham Garage Awards and the “Thirty Under 30 Awards,” celebrating excellence and new talent within the industry. This highlights the best in the business and inspires future generations.
  • Focus on Talent & Training (Motorvate): The show has a strong focus on addressing the industry’s skills gap through initiatives like the “Motorvate” programme. This includes dedicated areas and sessions aimed at attracting and developing young professionals in automotive.
  • Special Show Offers: Many exhibitors offer exclusive discounts, special bundles, or favourable terms only available to attendees who place orders or book services directly at the show. This can lead to significant savings and smart investments for your business.

Attending Automechanika Birmingham isn’t just about finding new products; it’s about immersing yourself in the cutting-edge of the automotive aftermarket world. It’s an incredible chance to learn, connect, get inspired, and discover everything you need to keep your business running smoothly, profitably, and ready for the future. Don’t miss your opportunity to be part of the UK’s leading automotive aftermarket event!

To learn more and register for your free trade tickets, visit the official website: https://automechanika-birmingham.com/

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