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What is Market Cap and Why It Matters

- July 8, 2025 - Team Invest in Brands

Suppose you’ve ever looked at a company’s profile on a stock trading platform or financial news site. In that case, you’ve likely encountered the term market capitalisation, also known as market cap. It’s short for market capitalisation, and while it may sound technical, it’s one of the most straightforward—and powerful—tools investors can use to understand a business.

In this blog, we’ll break down what market cap is, why it’s essential, and how you can use it to make better investment choices in the UK stock market.

What is Market Cap?

Market cap, or market capitalisation, is the total value of a company’s outstanding shares in the stock market.

How is it calculated?

It’s a simple formula:

Market Cap = Share Price × Total Number of Outstanding Shares

For example, if a company has 100 million shares and each is priced at £5, then its market cap is:

£5 × 100 million = £500 million

This gives you a snapshot of the company’s size in terms of investor valuation.

Types of Market Capitalisation

In the UK, companies are usually grouped based on their market capitalisation. Here’s how they’re commonly categorised:

Large-Cap Companies (Over £10 billion)

  • Usually includes FTSE 100 firms
  • Examples: Unilever, BP, HSBC
  • Known for: Stability, dividends, global presence

Mid-Cap Companies (£2 billion – £10 billion)

  • Often part of the FTSE 250
  • Examples: Greggs, Dunelm
  • Known for: Growth potential with less risk than small-caps

Small-Cap Companies (Under £2 billion)

  • May be on FTSE SmallCap or AIM (Alternative Investment Market)
  • Examples: Hotel Chocolat (before buyout), Fever-Tree
  • Known for: Higher risk, but more room for growth

Why Does Market Cap Matter?

Knowing the market capitalisation tells you how large a company is. It indicates its risk level, growth potential, and investment profile.

1. Helps Assess Risk

  • Large-cap stocks are typically more stable and less volatile.
  • Small-cap stocks can be more unpredictable but offer higher returns if they succeed.

2. Guides Investment Strategy

  • If you’re investing for safety and income, you might favour large-cap dividend payers.
  • If you’re chasing growth, small- or mid-cap companies are better suited to your strategy.

3. Useful for Portfolio Diversification

  • Market capitalisation (market cap) can help you diversify your investments across different types of businesses.
  • A balanced portfolio often includes a variety of cap sizes.

4. Affects Stock Indexes

  • FTSE 100 is weighted by market cap. Larger companies have more influence on the index.
  • This means index funds are tilted towards large-cap performance.

Market Cap vs. Other Financial Metrics

While market cap is helpful, it’s not the whole picture. Here’s how it compares to other terms you might come across:

  • Market Cap vs. Enterprise Value
    • Market cap only considers equity.
    • Enterprise value encompasses both debt and cash, providing a more comprehensive representation of a business’s value.
  • Market Cap vs. Revenue
    • A company might have a high market cap but low revenue if investors expect high growth.
  • Market Cap vs. Stock Price
    • A high stock price doesn’t always mean a large company.
    • A firm with a low stock price but a large number of shares can have a substantial market capitalisation.

Things to Consider When Using Market Cap

Market cap is a starting point, not a final decision-maker. Here’s what to keep in mind:

1. It Doesn’t Reflect Company Health

  • A large market capitalisation doesn’t necessarily mean a company is profitable.
  • Always check earnings, debt, and cash flow.

2. It Changes Daily

  • Since it depends on the stock price, the market cap moves in line with the market.

3. It Can Influence Liquidity

  • Larger companies tend to have higher trading volumes, making it easier to buy and sell shares.

How UK Investors Use Market Cap in Real Life

Let’s say you’re planning to build a stock portfolio with £10,000. Market cap can help shape your allocation:

SegmentPercentageExample Picks

Large-Cap 50% BP, Diageo, Tesco

Mid-Cap 30% Travis Perkins, Victrex

Small-Cap 20% Naked Wines, Joules

This structure provides a strong foundation while leaving room for riskier opportunities.

Benefits of Attending UK Investor Events to Learn More

Understanding market cap is just one piece of the puzzle. By attending investor events and finance expos, you can:

  • Talk to analysts and fund managers who use this metric every day
  • Learn how to balance market cap with other data
  • Discover small-cap companies before they go mainstream
  • Hear case studies of companies that grew from small-cap to large-cap

These shows offer an opportunity to learn in context, not just through theory. Real business owners, fund managers, and retail investors share what works in the real world.

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