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Best Dividend Stocks in the UK for Passive Income

- June 3, 2025 - Team Invest in Brands

Investing in dividend-paying shares is a smart way to generate passive income, particularly if you’re aiming for long-term financial stability or early retirement. In the UK, there are several companies that consistently reward shareholders with high and reliable dividend payouts. This guide breaks down some of the top UK dividend stocks in 2025, with key insights to help you make informed decisions.


📈 Top UK Dividend Stocks to Consider

1. Phoenix Group Holdings (LSE: PHNX)

  • Dividend Yield: Around 10.4%
  • Industry: Life Insurance
  • Why It’s Attractive:
    • One of the highest yields in the FTSE 100
    • Owns well-known brands like Standard Life and SunLife
    • Generated nearly £950 million in cash in H1 2024
    • Strong solvency ratio of 168%, showing solid financial health
  • Things to Note:
    • Dividends are paid twice a year
    • Sensitive to interest rate changes

2. British American Tobacco (LSE: BATS)

  • Dividend Yield: Roughly 10%
  • Industry: Consumer Staples (Tobacco)
  • Why It’s Attractive:
    • Over two decades of consistent dividend increases
    • Pays dividends quarterly
    • Reliable cash flow and strong global brand portfolio
  • Things to Note:
    • Regulatory pressure around smoking and vaping products
    • Gradual shift to non-combustible products is ongoing

3. Legal & General Group (LSE: LGEN)

  • Dividend Yield: Around 8.6%
  • Industry: Financial Services
  • Why It’s Attractive:
    • Steady dividend growth for over a decade
    • Strong capital position with a 240% solvency ratio
    • Involved in pensions, asset management, and insurance
  • Things to Note:
    • Sensitive to market movements
    • Heavily exposed to long-term liabilities

4. M&G plc (LSE: MNG)

  • Dividend Yield: Approximately 9.2%
  • Industry: Investment Management
  • Why It’s Attractive:
    • Strong focus on income for shareholders
    • Committed to maintaining or increasing dividend payouts
  • Things to Note:
    • Profits tied closely to market conditions
    • Share price can be volatile

5. National Grid plc (LSE: NG)

  • Dividend Yield: Around 5.4%
  • Industry: Utilities
  • Why It’s Attractive:
    • Offers long-term stability and income
    • Operating in a regulated market, ensuring predictable revenue
    • Investing heavily in green infrastructure
  • Things to Note:
    • High capital expenditure (CapEx) results in more debt
    • Regulator decisions can impact profit margins

6. Aviva plc (LSE: AV)

  • Dividend Yield: Around 7.7%
  • Industry: Insurance
  • Why It’s Attractive:
    • Strong growth in both revenue and dividends
    • Well-diversified with general and life insurance products
    • Engaged in strategic acquisitions
  • Things to Note:
    • Integration risks from recent acquisitions
    • Sensitive to interest rates and economic changes

7. Imperial Brands plc (LSE: IMB)

  • Dividend Yield: Around 8.1%
  • Industry: Tobacco
  • Why It’s Attractive:
    • Generous dividend policy with quarterly payouts
    • Targeting £2.8 billion in shareholder returns in 2025
  • Things to Note:
    • Highly regulated industry with long-term decline in smoking rates
    • Efforts to diversify into reduced-risk products still developing

8. City of London Investment Trust (LSE: CTY)

  • Dividend Yield: Roughly 4.8%
  • Industry: Investment Trust
  • Why It’s Attractive:
    • Has increased its dividend every year for over 50 years
    • Low-cost (management fee approx. 0.37%)
    • Focus on reliable, income-paying UK shares
  • Things to Note:
    • Price may trade at a premium or discount to net asset value (NAV)
    • Exposure to broader UK equity market performance

What to Consider Before Buying Dividend Stocks

Sustainability of Dividends

High yields are appealing, but always ask: Can the company afford to keep paying this? Look at cash flow, debt levels, and payout ratios.

Payout Ratio

This tells you how much of the company’s earnings are being paid out as dividends. A lower ratio is often more sustainable.

Dividend History

A long record of regular or increasing dividends is a strong sign of financial discipline and resilience.

Diversification

Don’t rely on one or two companies. Spread your investments across sectors to reduce risk — especially when aiming for passive income.

Tax Efficiency

Use a Stocks and Shares ISA to shield dividends from:

  • Dividend Tax (tax-free up to £500/year, then 8.75%+)
  • Capital Gains Tax on any profits when selling shares

Final Thoughts

These UK dividend stocks can provide a dependable stream of income and are especially appealing for investors looking to supplement their salary, build a retirement pot, or enjoy early financial freedom.

Remember:

  • Prioritise companies with strong fundamentals
  • Diversify your income sources
  • Reinvest dividends if you don’t need the income now
  • Always invest within your risk tolerance and goals

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Welcome to Invest in Brands UK – your gateway to exploring business opportunities, investment avenues, and franchise possibilities across the United Kingdom. Our platform is designed to bridge the gap between businesses and potential investors by offering valuable insights and well-researched content about the dynamic UK market. While we provide comprehensive information, we strongly emphasize that the final decision rests with you, the investor, and thorough research is paramount before making any commitments.

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