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How can I start an Anytime Fitness franchise in the UK?

- January 22, 2025 - Team Invest in Brands

Starting an Anytime Fitness franchise in the UK is an exciting business opportunity for fitness enthusiasts looking to enter the fast-growing health and wellness industry. Anytime Fitness is one of the leading 24-hour gym franchises globally, offering a flexible and innovative business model. Here’s a step-by-step guide on how to get started with an Anytime Fitness franchise in the UK:

1. Understand the Franchise Opportunity

Anytime Fitness offers a proven business model with a strong brand reputation. As a franchisee, you will be able to operate your own gym under the Anytime Fitness brand, offering members round-the-clock access to fitness facilities and services.

2. Initial Investment Requirements

Starting an Anytime Fitness franchise requires a substantial investment. Below is the typical investment range for an Anytime Fitness franchise in the UK:

  • Initial Franchise Fee: £30,000 to £35,000
  • Total Investment (including build-out costs, equipment, and initial stock): £300,000 to £600,000
  • Ongoing Royalties: 7-8% of monthly gross sales
  • Advertising Fees: 2-3% of monthly gross sales

The total investment can vary depending on the location, the size of the facility, and the construction and equipment costs.

3. Research and Select a Location

Choosing the right location is critical to the success of your Anytime Fitness franchise. You will need to select a location with high foot traffic, easy accessibility, and a community that is health-conscious and has a demand for a 24-hour fitness facility.

4. Complete the Franchise Application

After identifying a potential location, submit a franchise application through the Anytime Fitness website. The application will include details about your background, finances, and your understanding of the fitness industry.

5. Training and Support

Upon approval, you will undergo extensive training at the Anytime Fitness headquarters, which will include everything from gym operations to sales and marketing strategies. You will also receive ongoing support from the Anytime Fitness team to help with the setup and running of your gym.

6. Build-Out and Facility Setup

Once you have secured financing and completed the necessary training, you will begin the build-out phase. Anytime Fitness provides guidance on selecting contractors, obtaining equipment, and setting up your gym to meet brand standards.

7. Marketing and Launch

Once your gym is ready to open, you will be provided with a comprehensive marketing plan and promotional materials to help attract members. You will also have access to national and local marketing resources to help grow your membership base.

8. Ongoing Operations and Growth

After opening, you will operate your franchise in compliance with Anytime Fitness’s operational standards. Ongoing support is provided to help with member acquisition, retention, and expanding the gym’s services. Regular reviews and visits from the Anytime Fitness support team will ensure you are on track to achieve your business goals.


Investment Range (Overview)

Cost CategoryAmount
Initial Franchise Fee£30,000 – £35,000
Total Investment (Range)£300,000 – £600,000
Royalties7-8% of monthly sales
Advertising Fees2-3% of monthly sales

Disclaimer:

The investment range mentioned is an estimate and can vary depending on the specific location, size of the facility, and additional factors such as lease terms and construction costs. It is essential to conduct thorough research and consult with Anytime Fitness representatives to get the most accurate and up-to-date information before proceeding with any investment.

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Welcome to Invest in Brands UK – your gateway to exploring business opportunities, investment avenues, and franchise possibilities across the United Kingdom. Our platform is designed to bridge the gap between businesses and potential investors by offering valuable insights and well-researched content about the dynamic UK market. While we provide comprehensive information, we strongly emphasize that the final decision rests with you, the investor, and thorough research is paramount before making any commitments.

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