In the fast-paced world of beauty and wellness, professionals need more than trends—they need insights, education, and connections. Professional Beauty London (PBL) is the UK’s most comprehensive trade event for beauty therapists, spa owners, nail technicians, salon managers, and industry innovators. Hosted biennially at ExCeL London, this two-day event showcases hundreds of brands, offers free education sessions, live demos, competitions, and networking opportunities—all aimed at helping you elevate your business and skillset.
If you’re seeking inspiration, education, or a platform to connect with the very best in beauty, PBL is where the industry converges.
🎯 Event Overview: Venue, Date & Times
- Venue: ExCeL London, Royal Victoria Dock, London E16 1XL
- Dates: Sunday 2 – Monday 3 March 2025
- Opening Hours:
- 10:00–17:00 both days
With over 20,000 attendees and more than 300 brands showcased in 2024, this event sets a standard for professional development, product innovation, and business growth.
Who Attends?
The show attracts a wide range of beauty professionals, including:
- Salon and spa owners
- Beauty therapists and advanced skincare therapists
- Nail technicians, barbers, and makeup artists
- Educators, training managers, and students
- Retail buyers and distributors
- Product developers and salon consultants
This diverse community ensures you’ll meet peers at every career stage—from apprentices to industry leaders.
What to Expect
1. Product & Brand Exhibits
Explore displays from leading brands across skincare, hair tools, makeup, lashes, wax, nails, tanning, aesthetics, and eco-friendly lines. Many exhibitors offer exclusive trade prices and live demos to let you trial new tools and treatments firsthand.
2. Four Live Education Stages
- Skin & Advanced Treatments: advanced facial, aesthetic tech and skincare insights.
- Trends & Techniques: sessions on nails, lashes, waxing, bridal beauty, mature skin, and more.
- Live Demo Stage: product manufacturers demonstrate service-based innovations.
- Business & Digital Skills: practical retail, marketing, and social media sessions for salon growth.
Additions include the PB Live Lounge, featuring podcast‑style interviews with industry icons.
3. Competitions
Showcase your talent in Nail, Make-up, and new Facial Competitions—with recognition, mentorship and portfolio opportunities.
4. Networking & VIP Events
Sophisticated networking lounges, Beauty Roundup sessions, and evening socials support relationship building and deal-making. The VIP experience brings premium touches like champagne receptions and goody bags.
Core Benefits of Attending
- Spot Market Trends – Get ahead of industry shifts and innovation for 2025.
- Exclusive Offers – Benefit from show‑only deals to update your product range at a discount.
- Enhance Your Skills – Sharpen service techniques and business strategy for long-term growth.
- Showcase Your Talent – Compete live and gain valuable professional exposure.
- Grow Your Network – Connect with suppliers, educators, and peers in a curated trade environment.
- Elevate Business ROI – Return equipped with new product launches, skills, and industry connections to drive your salon forward.
Registration & Entry Details
- Free trade tickets are available for beauty, spa, nail, and salon professionals—advance registration is required.
- Proof of trade status may be requested onsite, and early registration ensures full access to all features.
Travel & Accommodation
Getting There
- Reachable via DLR and Elizabeth Line at Custom House station, with bus links across East London.
- On-site parking is available, although transport by public means is recommended during busy trade events .
Nearby Stays
- Hilton London ExCeL – luxury convenience
- Novotel/Travelodge London Docklands – mid-range and reliable
- Premier Inn London Docklands – value pick
- Serviced apartments or Airbnb offerings for flexible stays
Booking options nearby provide a practical balance of accessibility and cost.
Best Ways to Make the Most of PBL
- Plan ahead: Review exhibitors and stage schedules; book must-attend sessions early.
- Bring tools: Stock up on business cards, pens, notepads, and demo essentials.
- Stay fuelled: Connect with peers over breaks in designated networking zones.
- Capture innovation: Photograph new products or compile notes for later team debrief.
- Attend socials: Tap into idea exchange and relationship building during evening events.
What Happens After the Show
Post-event power moves include:
- Following up with vendors to request samples or start introductory deals.
- Implementing new offers, services or retail lines based on event discoveries.
- Training your team on fresh techniques and business insights.
- Creating targeted marketing campaigns introducing show-inspired features to clients.
- Sharing trends and tools internally to inform future strategy and direction.
Final Thoughts
Professional Beauty London is more than a trade show—it’s an essential platform for professional growth and salon transformation. It offers a unique blend of innovation, education, exposure, and community—everything a committed beauty professional needs to stand out in a competitive market.
If advancing your business, skill, or brand is on your agenda, PBL is the event that drives change and delivers success.
Book Your Free Trade Ticket Now
👉 Visit here to book your ticket for Professional Beauty London 2025