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Salon International: Premier event for hairdressing professionals; new products, techniques, and industry inspiration

- June 21, 2025 - Team Invest in Brands

The hairdressing industry is thriving—driven by creativity, collaboration, and continuing innovation. That’s exactly what Salon International delivers: it’s the UK’s most anticipated hair trade event, tailored for stylists, salon owners, barbers, colour specialists, and distributors who want to stay ahead in a transformative industry.

Held annually at ExCeL London, Salon International offers a blend of trend-forward product launches, competitive live stages, masterclasses, and business-enhancing content. Whether you’re seeking the latest tools, networking opportunities, or fresh inspiration, it’s a must-attend for anyone serious about hair.


Event Overview: Venue, Dates & Opening Hours

  • Venue: ExCeL London, Royal Victoria Dock, London E16 1XL
  • Dates: Saturday 11th – Monday 13th October 2025
  • Opening Hours:
    • Saturday: 10:00–17:00
    • Sunday: 10:00–18:00
    • Monday: 10:00–17:00

As part of Hairdressing & Beauty Week, Salon International draws more than 34,000 visitors and over 500 exhibitors—solidifying its role as an industry cornerstone.


Who Should Attend

Salon International is designed for professionals at every level of the hair trade:

  • Salon owners and senior stylists
  • Barbers and modern barbering specialists
  • Colour technicians and textured-hair experts
  • Product distributors and educators
  • Independent platform brands and manufacturers

Exhibitors range from the world’s top colour brands to boutique and student-friendly lines—meaning it caters to both emerging talent and established players.


What to Expect

1. Live Stage Experiences

Stages such as The HJ Stage, Colour Stage, Modern Barber Stage, Textured Hair Stage, HJ Academy, and Business Live bring top professional talent to the forefront. Expect demos, trend shows, in-depth techniques, and compelling panel debates.

2. Product Showcases

With more than 500 brands on display, visitors can explore cutting-edge tools, equipment, haircare lines, colour palettes, styling products, and business services in a single place.

3. Competitions & Awards

Chosen finalists compete live—whether it’s creative colour, technical skill, barbering precision, or business strategy. These contests drive excellence and inspire professionals across skill levels.

4. Business Education

Business Live hosts sessions dedicated to salon growth, branding, digital marketing, team performance, and retail strategies—helping owners convert inspiration into profit.

5. Networking Opportunities

Whether during daytime demo breaks or evening socials, there are plentiful chances to connect with suppliers, peers, educators, and distributors in a vibrant, creative atmosphere.


Why Attend

  1. Stay Cutting-edge – Be among the first to try new products and equipment.
  2. Skill Enhancement – Learn live from top educators—upskilling is inevitable.
  3. Creative Inspiration – See artistry come to life in real-time performances.
  4. Business Growth – Walk away with actionable salon-selling strategies and marketing tactics.
  5. Competitive Energy – Feel the buzz of high-end competitions and trend launches.
  6. Professional Community – Join an industry-powered collective that motivates and supports excellence.

Tickets & Costs

  • Advance tickets start from approximately £20; prices increase closer to the event.
  • Trade and professional access only—ID or proof of role will be requested upon entry.
  • Education sessions and competition access may require additional registration or sign-in on arrival.

Travel & Nearby Accommodation

Getting There

  • Custom House station (Elizabeth Line & DLR) offers direct transport links.
  • On-site parking is available for those driving—but ExCeL is best accessed via public transport.

Recommended Hotels

  • Hilton London ExCeL – upscale convenience steps from the venue
  • Novotel/London Docklands – reliable mid-range stay
  • Premier Inn & Travelodge Docklands – value-friendly and efficient
  • Serviced apartments offer options for multi-day attendees in need of flexible layouts

Proximity is everything when balancing show sessions with evening networking.


How to Prepare

  • Pre-register for prioritized entry and select sessions that align with your goals.
  • Study the exhibitor list and build a schedule around stages and product launches.
  • Bring essentials such as business cards, stylists’ tools for demo testing, and notepads.
  • Wear practical attire and easy-to-slip-off shoes to navigate between zones efficiently.
  • Plan for downtime at evening networking events to consolidate ideas and build relationships.

Post-Show Strategy

After Salon International, successful attendees typically:

  • Obtain exclusive product samples and prototypes for in-salon trials.
  • Implement techniques learned from stage sessions into real-world services.
  • Leverage supplier connections to design bespoke packages or product bundles.
  • Disseminate learnings via your team—extend education beyond the weekend.
  • Refresh marketing materials and client messaging inspired by show trends.

Final Thoughts

Salon International delivers on its promise: it’s a full-spectrum hairdressing showcase where product, education, competition, and community converge. If your mission is to lead in style, elevate salon services, or grow your brand’s excellence, this event offers everything you need in a single dynamic setting.


Book Your Ticket Now

👉 Click here to book your ticket for Salon International 2025

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