For fashion buyers, independent retailers, wholesalers, and trend-setters, Moda stands out as the go-to trade show in the UK calendar. Nestled inside the expansive Spring Fair and Autumn Fair at NEC Birmingham, Moda offers a refined stage for discovering the next wave of clothing, footwear, and accessory collections. With its reputation for remaining contemporary while rooted in retail expertise, Moda offers both emerging designers and established brands a valuable platform. If you want your retail range to stand out, Moda is where inspiration meets business.
đź“Ť Overview: Where & When
Moda operationalises twice a year as part of Spring Fair in February and Autumn Fair in early September.
For the upcoming 2026 cycle, here’s what to expect:
- Dates: 1–4 February 2026, within Spring Fair at NEC Birmingham
- Venue: NEC Birmingham, B40 1NT
- Opening Hours: 09:00–18:00 each day
Moda occupies dedicated exhibition halls—7 and 8—within the NEC and showcases four segments: women’s fashion, clothing and footwear, accessories, plus jewellery and watches
đź‘— Who Should Attend?
Moda attracts a broad cross-section of the fashion sector:
- Boutique owners, multi-brand stockists, and independent retailers
- Department store and fashion retail category buyers
- Online fashion retailers and subscription box curators
- Buyers looking for ethical, sustainable, and trend-led product lines
- Agents, distributors, and international buyers sourcing UK-based or global brands
Whether you’re curating your spring or autumn collection, Moda is the destination for discovering fashion-ready merchandise.
What Makes Moda Unique
Moda stands above the crowd for several key reasons:
1. Curated Sectors for Focused Discovery
The show divides itself into four distinct areas: Women’swear, Clothing & Footwear, Fashion Accessories, and Jewellery & Watches—making it easy to navigate based on your buying priorities
2. Trend Insight & Catwalk Shows
Expect a programmed runway experience with the Moda Catwalk showcasing standout collections—run multiple times each day. At the Moda x Pure stage within Spring Fair, engaging sessions feature fashion leaders and emerging voices such as Dame Zandra Rhodes and Paul Wright
3. Insight from Industry Leaders
Moda sessions provide exclusive content on consumer insights, brand storytelling, sustainability, and evolving retail patterns—packed with actionable takeaways for independent businesses.
4. Spring + Autumn Integration
By aligning with Spring Fair’s 75-year heritage in retail events, Moda gains from shared footfall; retailers can explore home and gift offerings alongside seasonal fashion ranges under one umbrella
5. Sourcing Diversity
With more than 500 exhibitors, Moda features international brands showcasing ready-to-wear, occasion wear, footwear, seasonal accessories, personalised jewelry, scarves, bags, and eyewear
Benefits of Attending
- Discover emerging designers and unique collections not seen on the high street.
- Refresh seasonal buying decisions, with exclusive preview lines for spring or autumn.
- Enjoy on-trend catwalks, showcasing how to mix and match apparel, accessories, and jewelry.
- Gain market insight, from sustainability ethics to retail-tech adaptation.
- Streamline sourcing with high-density exhibitor access under one roof.
- Make valuable connections with brand founders, sales agents, and retail partners.
Registration & Costs
Moda is a trade-only event. Like Spring and Autumn Fair:
- Admission is free with pre-registration needed for all trade visitors
- Proof of trade status is required badge-on-entry
Travel & Accommodation
Getting There:
- By Train: Birmingham International with NEC shuttle service
- By Road: NEC boasts over 16,500 parking spaces—pre-booked options available
- By Air: Birmingham Airport is close by, offering a stress-free arrival
Hotels Nearby:
- Hilton Birmingham Metropole – premium, walking distance
- Voco St. John’s Hotel – modern rooms on-site
- Crowne Plaza NEC – convenient and comfortable
- Budget options include Premier Inn and Ibis around NEC perimeter
Booking early is essential as many retailers attend both Moda and the broader fair.
How to Prepare
- Plan your visit: Use the show planner to bookmark must-see brands and sessions
- Check the run times for the Moda Catwalk to ensure you don’t miss them
- Connect with exhibitors: set meetings with new labels or rising designers
- Bring essentials: business cards, measuring tape, store info
- Dress right: business casual and good walking shoes recommended
After the Show: Turning Attendance into Value
To solidify your Moda experience into concrete business return:
- List top products to trial in-store or online
- Reach out to suppliers immediately on pricing, MOQs, and delivery
- Share catwalk insights with visual merchandising colleagues
- Inspire collection planning using trend highlights from stages
- Update customers via lookbooks, email, or social media referrals post-event
Final Thoughts
Moda isn’t just a fashion trade event—it’s the strategic interface for the spring and autumn buying cycle. Blending fresh sourcing opportunities, curated runway moments, and expert content, it empowers retailers to maintain pace with fast-evolving trends. If you’re serious about elevating your fashion offering, Moda is the place to start your seasonal journey.
Book Your Free Trade Ticket
Reserve your access to Moda 2026 and shape your next-season range: