When it comes to sourcing the freshest products and most innovative trends in retail, the Spring Fair is the UK’s undisputed champion. Held annually at the NEC Birmingham, Spring Fair is more than just a trade event—it’s a comprehensive marketplace where thousands of retailers, brands, and buyers converge to shape the future of retail across categories like gifts, home décor, fashion, beauty, lifestyle, and everyday essentials.
Whether you’re an independent shop owner, an online retailer, or a department store buyer, Spring Fair offers a powerful opportunity to connect with suppliers, discover new products, and stay ahead of seasonal buying trends.
When and Where?
Spring Fair 2025 will take place from 2nd to 5th February 2025 at the NEC Birmingham, one of the UK’s most accessible and spacious exhibition venues. Spread across several halls, the event is designed to give you maximum exposure to products while offering an efficient and enjoyable visitor experience.
- Dates: Sunday, 2nd February – Wednesday, 5th February 2025
- Timings:
- Sunday to Tuesday: 9:00 AM – 6:00 PM
- Wednesday: 9:00 AM – 4:00 PM
- Venue: National Exhibition Centre (NEC), Birmingham, B40 1NT
Who Should Attend?
Spring Fair is designed specifically for:
- Independent retailers and boutiques
- Online store owners and eCommerce platforms
- Department store purchasing teams
- Garden centres and lifestyle brands
- Interior designers and hospitality buyers
- Distributors, wholesalers, and gift shop owners
Whether you’re sourcing high-end gifts, practical home items, seasonal decorations, fashion accessories, or stocking fillers, Spring Fair brings it all under one roof.
What to Expect
With over 1,200 UK and international exhibitors and tens of thousands of products, Spring Fair is the perfect destination for discovering what will sell in the coming seasons.
Key sectors include:
- Home: Interior décor, furniture, lighting, soft furnishings
- Gift: Greeting cards, candles, novelty items, corporate gifting
- Fashion (Moda): Apparel, footwear, accessories, jewellery
- Beauty & Wellbeing: Skincare, wellness, bath and body
- Everyday Essentials: Kitchenware, pet products, eco goods
- Kids & Toys: Educational toys, plush, puzzles, books
Each sector is strategically laid out, making it easy to explore based on your store’s focus.
Trend Zones & Features
Spring Fair is known for its Trend Zones, where curated displays bring upcoming retail trends to life. You’ll get ideas for merchandising, product assortments, and customer experience upgrades.
The Retail Stage hosts inspiring talks and educational seminars from leading experts. Topics often include trend forecasting, sustainability in retail, consumer behaviour, social commerce, and much more.
For retailers looking to elevate their in-store experience, the Visual Merchandising Lab is an inspiring walk-through of display concepts that you can replicate in your shop or showroom.
Benefits of Attending
- Exclusive Product Previews: Be the first to see new launches and seasonal collections before your competitors.
- Meet Top Suppliers: Speak directly with established brands and discover up-and-coming designers offering unique and handmade items.
- Business Strategy Insights: Learn from top-tier speakers and retail professionals through workshops and keynotes designed to help you grow your business.
- Incredible Variety: From high-margin gifts to lifestyle staples, the show caters to every style and price point.
- Efficient Sourcing: Cover multiple categories in one trip and return with contacts, samples, and immediate order opportunities.
- Sustainability Focus: Discover eco-conscious brands and products that align with changing consumer values.
Cost of Attendance
The Spring Fair is free to attend for verified trade visitors. However, pre-registration is mandatory for fast and seamless entry. On-site registration is possible but may take longer, and valid business credentials are required.
If you’re attending as a first-time visitor, you may need to provide details like your company name, registration number, and a business card or website URL for verification.
Travel & Accommodation
Getting to the NEC Birmingham is straightforward:
- By train: Birmingham International Station is directly connected to the NEC.
- By car: Easily accessible from major UK motorways, with ample paid parking on-site.
- By air: Birmingham Airport is just a few minutes away.
Nearby Hotels:
- Hilton Birmingham Metropole – ideal for walking access
- Crowne Plaza NEC – modern, business-class rooms
- Ibis Styles & Premier Inn – budget-friendly choices
- Local Airbnbs – plenty of private stay options in nearby Solihull or Birmingham City Centre
If you’re planning to attend for more than a day, it’s recommended to book your stay early as local accommodation fills up fast during major trade events.
Tips to Maximise Your Visit
- Plan ahead: Use the Spring Fair website to browse exhibitors and map out your must-see booths.
- Bring essentials: Comfortable shoes, water bottle, and plenty of business cards.
- Schedule meetings in advance: Reach out to suppliers before the show to arrange dedicated appointments.
- Keep notes: Use a dedicated notebook or app to jot down products, booth numbers, and contact info.
- Attend key sessions: Make time for at least one or two talks that relate to your business goals.
- Allow time to explore: Some of the best finds are those you stumble upon while walking the floor.
Why Spring Fair Stands Out
Spring Fair’s legacy spans over seven decades, and its reputation is built on its ability to adapt and innovate. From spotlighting British-made products to championing emerging talent and sustainability, the event stays relevant year after year.
The connections you make here—whether it’s with a supplier, speaker, or fellow buyer—can lead to long-term business growth. It’s the one event that many retailers block their calendars for, knowing it’s where the coming season begins.
Final Thoughts
In an increasingly competitive retail environment, attending a show like Spring Fair isn’t just a nice-to-have—it’s a strategic advantage. From fresh product ideas to valuable business insights and trend-driven inspiration, it delivers everything a modern retailer needs to stand out. If you’re serious about growth, innovation, and customer experience, this is where your journey begins.
Book Your Free Trade Ticket Now
👉 Click here to book your free ticket to Spring Fair 2025