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Tradeshows in UK

BCB London (Bar Convent Brooklyn London): Premium bar and beverage show: discover spirits, cocktails, and industry trends

- June 21, 2025 - Team Invest in Brands

Raise your glass to BCB London, the UK debut of the globally renowned bar and beverage trade extravaganza. Presented by the Bar Convent family—hosts of Bar Convent Berlin, Brooklyn, Singapore, and more—BCB London brings the industry’s brightest talent, top-tier brands, and future-forward trends to one place. Whether you run a cocktail bar, manage beverage procurement for a hospitality group, or innovate in spirits production, this is where you taste the future of drink culture.


Event Overview: Where and When

  • Dates: 30 June – 1 July 2025 and historic backdrop
  • Opening Hours: 10 am to 6 pm on both days

The setting complements the spirit of the show — raw, authentic, character-rich — echoing the soul of great drinks and the venues that serve them.


Who Attends & Why It Matters

BCB London is a magnet for professionals in the drinks ecosystem:

  • Bar owners, managers, and bartenders
  • Buyers and procurement specialists from hospitality groups
  • Distillers, brewers, and brand ambassadors
  • Distributors, importers, and agents
  • Event planners, marketers, and bar consultants

Designed as a trade-only event, BCB London fosters serious business—where every tasting, panel, or networking moment has purpose.


What You’ll Experience

1. Showcase of Premium Spirits & Concepts

Explore hundreds of exhibitors featuring fine spirits, craft innovations, non-alcohol alternatives, mixers, barware, and flavoring solutions. Discover rare gins, signature rums, emerging categories, and region-specific specialties.

2. Educational Stages

From masterclasses to panel discussions, dive into what matters most in beverage right now:

  • Product innovation
  • Sustainability in spirits
  • Brand storytelling and digital marketing
  • Mixology trends
  • Emerging formats (e.g., canned cocktails, low-ABV blends)

Make sure to attend BCB London’s headline sessions—locations and speakers will be announced closer to the show.

3. Live Cocktail Experience

Enjoy expert demonstrations that showcase creativity and operational excellence—learn product use, presentation techniques, and guest service best practices on the spot.

4. Launch Pad & Trend Demos

Preview new product launches and explore innovation zones highlighting sustainability, no-alcohol spirits, unique packaging formats, and on-trend beverage concepts.

5. Networking Zones

Tobacco Dock features casual lounges and matchmaking spaces designed for connections. Whether you’re comparing mixers with distillers or exploring purchases with distributors, these areas facilitate purposeful business.

6. Hosted Buyer Programme

Qualified buyers gain access to curated meetings with suppliers that align with your business needs and growth ambitions.

7. Evening Opening Party

The event kicks off with an exclusive industry social at Tobacco Dock—network over drinks, sample key spirits, and immerse yourself in the event’s vibrant atmosphere.


Benefits of Attending

  1. Market Discovery — source new-in-market brands and premium offerings
  2. Competitive Edge — stay ahead by seeing trends before they hit mainstream
  3. Skill & Knowledge Building — expert-led sessions provide actionable insights
  4. Brand Building — position your venue as forward-thinking in drinks
  5. Sustainable Focus — learn how to integrate greener practices and innovations
  6. Valuable Connections — meet suppliers, experts, and collaborators face to face

Cost & Access

  • BCB London is free to trade professionals, with simple registration required.
  • Industry status, hospitality background, or trade ID will be verified at registration.
  • Stick with early-bird sign-up—the event expects to reach capacity quickly.

Accommodation & Travel

Stay close to the action in East London:

  • Good Hotel London – a sustainable waterside stay in Royal Victoria Dock
  • Holiday Inn Express London Limehouse – well-priced and commuter-friendly
  • Tower Hotel – back-lit river views near historic docks
  • Docklands flats and Airbnbs – ideal for teams or longer stays

Tobacco Dock sits between Wapping and Shadwell stations (Overground/DLR/Jubilee), with buses and river services close by. Avoid parking—public transport ensures quick, stress-free arrival.


Pro Tips for Attendees

  • Register early to secure your spot in seminars and masterclasses
  • Download the app (once launched) to schedule meetings and build your personalised plan
  • Tailor your visit — focus on new products, sustainability sessions, or spirits you’re interested to introduce
  • Network effectively — bring contact info, bring QR or business cards, follow up fast
  • Plan for the launch party — make early evening networking part of your visit

Post-Show Value

Expect real gains:

  • A curated list of spirits and suppliers to stock
  • Strategic insight into beverage trends, sustainability, and guest preferences
  • Product education and staff training materials
  • Strong supplier and industry relationships ready for negotiation
  • Inspiration for unique menu additions or venue partnerships

Final Thoughts

BCB London stands poised to redefine the UK bar and beverage trade landscape. Its first London edition brings global standards home—where premium spirits, mixology innovation, operational insight, and impactful networking converge. Whether it’s trends, top-tier product discovery, brand connection, or industry skill development you seek, BCB London is where it happens.

Shape your beverage future on 30 June and 1 July 2025. This is your invitation to be at the drink industry’s most exciting new moment.


Book Your Ticket Now

Secure your place at BCB London—the ultimate gathering for the UK’s beverage community:

👉 Visit here to book your ticket for BCB London 2025

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