Step into the heart of Italy—right in the heart of London—at Bellavita Expo London, the UK’s premier showcase for authentic Italian food and drink. This trade-only event is a celebration of Italy’s culinary excellence, from artisanal cheeses and cured meats to premium olive oils, pasta, wine, and the finest baked masterpieces. Whether you’re a chef, wine buyer, importer, or restaurateur, Bellavita Expo London offers a rare opportunity to connect directly with top Italian producers and experience the passion behind every product.
When and Where
In 2025, Bellavita Expo London takes place over two impactful days:
| Date | Time | Venue |
|---|---|---|
| 26 November 2025 | 10:00 – 17:00 | Olympia London, Hammersmith Rd |
| 27 November 2025 | 10:00 – 16:30 | Olympia London, Hammersmith Rd |
Olympia, a landmark exhibition venue since the late 19th century, creates a fitting backdrop for this festival of flavours and innovation .
Who Should Attend
This event is geared towards professionals who need direct contact with Italy’s world-class food and beverage suppliers:
- Restaurant and hospitality buyers
- Specialty grocery, deli, and fine-food retailers
- Wine merchants and sommeliers
- Importers and distributors
- Cheese and charcuterie experts
- Culinary consultants
Bellavita Expo is trade-only, ensuring a focused atmosphere where serious sourcing decisions are made .
What You Will Discover
1. High‑End Italian Food & Beverage
With a roster of more than 300 exhibiting brands, expect a broad selection that includes artisanal pasta, olive oil, cheese, salumi, charcuterie, coffee, wine, spirits, and baked goods Each product embodies the quality, passion, and regional diversity of Italy.
2. European Pizza Show Onsite
The Expo hosts the European Pizza Show, spotlighting Neapolitan and artisan pizzas, toppings, kitchen equipment, and insight stages—a must for pizza-centric operators.
3. Expert Masterclasses
Industry leaders—including Michelin-star chefs and master sommeliers—deliver educational masterclasses on regional cuisines, pairing, olive oil tasting, and pizza trends.
4. Bellavita Awards
The prestigious Bellavita Awards spotlight the best Italian food and beverage products. Products are judged live by a panel of experts, elevating awardees with recognition and media spotlight.
5. Emerging Brand Spotlights
Attend chef competitions and pizza chef awards, offering a glimpse into rising new talent and innovation in the Italian F&B scene.
6. Networking & Trade Discussions
Connect with over 10,000 international trade visitors, including chefs, sommeliers, buyers, and importers, all driven to partner with exceptional Italian suppliers.
Why Attend
- Direct access to premium, Italian-made producers
- Firsthand experience—taste, ask, and evaluate before ordering
- Professional insights—discover regional specialties overlooked by mass importers
- Global recognition—backed by Bellavita’s reputation and awards
- Pizza innovation—ideal for outlets wanting to elevate their menu offerings
Cost & Access
Admission is free for verified trade professionals, while general public access is restricted. Registration is required to access masterclasses and assessment zones—urgently recommended due to limited capacity.
Travel & Accommodation Tips
Opt for secure and convenient nearby accommodation:
- Shaftesbury Premier Islington – close to transport links
- Hilton London Angel Islington – premium with business amenities
- Novotel London City – central and comfortable
- Ibis London City – clean and budget-friendly
Travel to Olympia is easy via London Underground (Hammersmith & City, Circle lines), bus, or taxi. Off-street parking is limited—public transport is advised.
How to Prepare
- Register early for badge and masterclass access
- Create a meeting plan using exhibitor listings
- Pack note-taking tools: phone, pen, and business cards
- Plan masterclass attendance around your schedule
- Dress professionally—smart and comfortable shoes recommended
What You’ll Take Away
- Product Range — a curated inventory of standout Italian products
- Market Differentiation — discover products that elevate your brand’s story
- Supplier Connections — vital relationships for distribution and import
- Industry Validation — boost your profile through award selections
- Menu & Offering Boosts — integrate regional quality and artisanal excellence
Final Thoughts
Bellavita Expo London is the catalyst for bringing exceptional Italian produce directly to UK professionals. With its elite line-up of producers, focused educational sessions, and specialty pizza showcase, it’s a powerhouse event that enhances sourcing, menu creativity, and your brand’s cultural credibility.
If you’re building your reputation on quality and authenticity, this is where you go to ensure it.
Book Your Visit Now
Don’t miss this chance to connect with authentic Italian excellence—savour, source, and stand apart. Reserve your access to Bellavita Expo London today: